How much should I charge as beginner lash artist?

The inevitable question for beginner lash artists is, “How much should I charge for a set?”

Well…it depends. There isn’t a specific formula but here’s four things you should consider plus we’ll share one business methodology you can use as a starting point.

Before we begin, here are some average prices.

Classic	Refill	Hybrid	Refill	Volume	Refill	Mega	Refill
$120 - $180	$70 - $90	$160 -$250	$100 - $125	$190- $280	$115- $140	$210 – $320	$135- $160

 

Here’s a beginner Lash Chart by MonetRose Beauty for some inspiration.

 

Your Experience

Are you licensed? Do you have specialty certifications for volume lashes?

The more experience you have the more you can charge.

 

Your Target Audience

Knowing your target audience can help you determine how much you should charge. What are they willing to pay? Use this worksheet here to help you identify your target audience.

 

Your Location

Will you be lashing out of your house or a salon suite? Your target audience may not be willing to pay top dollar to come to your house.

Also, consider where you’re located. Lashes in New York may be higher than lashes in Florida. Furthermore, lashes in Miami may cost more than lashes in Orlando.

Are you in a small area where there aren’t many lash services? If so, you may be able to capitalize off this by charging more for services depending on demand.

Research the market and see what your competitors are charging.

Your Expenses

For this section you’ll need to know your:

• Fixed Expenses (stay the same per month) – Rent, Phone, Utilities, Website Hosting, Internet, Your Take Home Salary
• Variable Expenses (vary per month) – Lash Supplies, Marketing

Now, add up your Total Monthly Expenses

It’s ok to forecast.

Next determine:

• Average days a month you’ll work (days a week x 4 weeks)
• Average # of Clients a Day

Now, let’s do the math to determine your breakeven point.

A breakeven point where your income covers expenses.

 

Step 1. Determine the average $ you need to make a day

Formula: Expenses / Avg days per month = ___

Example: $5000/ 20 days = $250

 

Step 2: Determine your Average breakeven price per client

Formula: Avg money you need to make a day / Average # of Clients per day = ___

Example: $250 / 3 clients = $83.33 average breakeven price per client

This means you need to make more than $83.33 per client per day, to make a profit

If you do (1) Classic Set at $120 and (2) refills at $70 plus a lash aftercare set at $20 = $300 per day

Check to make sure you’re making at least minimum wage. For instance, $300 per day/8 hours = $37.5 per hour (not including tips)

To make a profit, you can:

• Upsell services
• Retail products
• Raise prices
• Take more clients
• Work more days

At the end of the day, don’t look at what others are charging as a basis for determining your value and worth.

If you’re interested in becoming a Lash Artist, check out our 8 Week Beginner Lash Course offered in Orlando, Florida. This is the most comprehensive beginner course you’ll find.

Want a condensed course, try our Beginner Classic Lash course. Already a Lash Artist? Check out our Volume, Lash Lift, or Brow Training Courses.

Remember, practice makes progress!

Disclaimer: This blog is intended for informational purposes and is not intended to replace formal business advice, financial advice, government regulations, or any other form of legal advice.